5 Ways to Build a Business Support Network

Starting and running a business is one of the most challenging endeavors anyone can undertake, especially where competition, fast-moving market conditions, or uncertain business conditions mount to tremendous obstacles for new business owners.Even in the best conditions, entrepreneurs can benefit from the advice and support of those who have come before them.Building a solid business support network doesn’t take a major effort, and the benefits can help business owners keep their sanity while they are growing their business.

All 5 of these business support mechanisms can be easily accessed and work in concert to provide an optimal amount of support:

Join the industry:Starting with the obvious, if your business is associated with a trade group or association, then it is essential that you join it.Industry groups are often the greatest resource for timely information, business tools, andmarketing data, and they usually sponsor local or regional meetings that are gold mines for networking and gathering vital business information.

Networking meetings: People from all walks of life gather in weekly or monthly social settings where ideas are exchanged, pitches are made, relationships are developed, and business is conducted. Networking meetings can be found that match your business purpose, your occupational specialty, and even your target market.It is probably the best setting to share in the tribulations and successes of other like-minded people.

Online networking: The more obvious networking sites such as Facebook, Twitter, and LinkedIn provide avenues for people to join niche communities where people gather online in forums and chat rooms to exchange ideas and ask questions.By participating in forums attended by your customers, you can make your presence and expertise known by providing answers and information.If you have a web presence, active forum participation can increase traffic to your site.

Support groups: A more high-level, focused support group can be spawned from relationships built from networking meetings or online forums.This is a more formal meeting of about half a dozen people conducted monthly.They are usually designed as workshops that include a few hours of discussion on topics of interest to the group. Each month, one member is responsible for bringing in a guest speaker who offers a unique perspective or expertise.

Find a mentor:The most effective and direct source of support and advice is through a mentor or coach, ideally one who shares your business purpose or entrepreneurial vision.A mentor is someone who is successful but, more importantly, is seasoned in the trials and tribulations of running a business.A good mentor speaks his mind and provides invaluable feedback on the positive and negative aspects of your business. They are also known to take your phone call at just about any time of day.

If you feel your progress has slowed to a crawl and you find yourself doing the same thingover and over, expecting different results, stop driving yourself insane and get to work building your business support network.