Business Solutions Center
Marketing



Direct Selling

As a profitable business owner, you must identify your marketplace and then prepare a marketing plan. Given that there are numerous ways to reach your targeted customers and prospects, you'll do best if you explore options designed especially for small businesses.

The articles in this section offer a wealth of information on direct selling, from customer relations and best practices to telemarketing and barter arrangements.

Sales, Customers, and Distribution Chains

Small business owners are quick to spout "networking," "customer relationship management," and "marketing channels" when talking sales and distribution strategies. Sometimes, though, they use the buzzwords without fully understanding what these activities entail. The following articles outline a range of tools and techniques in clear, no-nonsense terminology — solid knowledge without the jargon.

  • Face-to-Face: Keep Customers Satisfied - Entrepreneurs interested in increasing sales and productivity learn the fine points of cultivating rich – and profitable – customer relationships.
  • Direct Selling Through Social Media Marketing - Many small-business owners do not believe social media marketing produces tangible results. But applying the right methodology yields real results.
  • Network to New Heights - Getting the most out of traditional networking channels means making inroads in the community – and these service groups are a great way to begin.
  • Training Techniques for Sales Staff - The best way for personnel to reach their full potential is through systematic training on all aspects of the sales process.
  • Models That Work for Selling Products - The traditional distribution model has three levels: the producer, the wholesaler, and the retailer. Read on about how this system works for you.
  • Customer Relationships – a Process - The ability of entrepreneurs to effectively manage clients remains a mandate in today’s tough marketplace and fragile economy.

Retail Selling - Making a Difference

Consumers demand value for their money, or they are out the door. For the independent business owner, this process starts in-house with a strong customer service action plan — including sales training, customer incentives, and effective promotions.

Telemarketing

Many business owners count on telemarketing as a permanent fixture in their marketing plans. The articles in this section offer dozens of tactics for designing a telemarketing campaign, setting up a call center, and dealing effectively via telephone with customers and clients.

Barter Services

The information included on this website is designed for informational purposes only. It is not legal, tax, financial, or any other sort of advice; nor is it a substitute for such advice. The information on this site may not apply to your specific situation. We have tried to make sure the information is accurate, but it could be outdated or even inaccurate, in parts. It is the reader's responsibility to comply with any applicable local, state, or federal regulations, and to make their own decisions about how to operate their business. Nationwide Mutual Insurance Company, its affiliates, and their employees make no warranties about the information, no guarantee of results, and assume no liability in connection with the information provided.